Skills
Email Marketing & Automation
Email Marketing, Mailchimp, Automated Workflows, Lead Nurturing.
Analytics & Reporting
Google Analytics, Data Visualization, Looker Studio, Performance Monitoring, Competitor Analysis, Market Analysis, Data Analysis.
Website & E-commerce
Shopify, WordPress, UI/UX Optimization, Website Performance.
General Tools & Software
PowerPoint.
Digital Marketing Strategy
Digital Marketing, Hubspot, GoHighLevel (GHL), Campaign Management, Full-Funnel Advertising.
Search Engine Optimization (SEO)
SEO, Semrush, Ahrefs, Screaming Frog, GEO/AI SEO, Keyword Research, On-Page SEO, Technical SEO, Link Building.
Paid Media & Advertising (PPC)
PPC, Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads, Twitter Ads, Google Merchant Center, SEM.
Content Marketing & Social Media
Social Media Management, Content Creation, Copywriting, Canva, Figma, WordPress, Brand Visibility.
About
Highly passionate and results-driven Digital Marketing professional with a Certificate in Digital Marketing, actively seeking an SEO/Paid Media Manager role. Adept at developing and executing multi-channel strategies, including advanced SEO, SEM, social media, and email marketing, to significantly enhance brand visibility, drive website traffic, and generate high-quality leads. Proven ability to optimize campaign performance, manage full-funnel advertising, and leverage data analytics for strategic decision-making, with a strong commitment to growing SMEs.
Projects
Work
E Sales Studio
|Digital Marketer
N/A, N/A, Nigeria
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Summary
Developed and executed data-driven marketing strategies, significantly strengthening brand visibility, optimizing website performance, and generating high-quality leads through full-funnel campaigns and advanced SEO techniques.
Highlights
Spearheaded multi-channel digital marketing campaigns across SEO, SEM, social media, and email, driving significant engagement and conversion rate improvements through advanced SEO techniques and full-funnel strategies.
Directed paid advertising campaigns on Google Ads and Meta Ads, meticulously analyzing CTR, CPC, ROAS, and audience targeting to ensure optimal campaign performance and maximize return on investment.
Implemented innovative AI-powered SEO and Generative Engine Optimization (GEO) strategies, coupled with technical SEO improvements (broken links, crawlability, page speed), enhancing organic rankings and site performance.
Developed automated lead funnels using GoHighLevel (GHL) and conducted thorough UI/UX analyses, resulting in enhanced user experience, higher conversion rates, and improved lead retention.
Monitored and analyzed campaign performance using Google Analytics, Search Console, Meta Ads Manager, and Looker Studio, providing data-driven insights to guide strategic decisions and maintain a competitive advantage.
Prosperity Comprehensive School
|Teaching Staff
Kaduna, N/A, Nigeria
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Summary
Fostered student growth and maintained an engaging, structured classroom environment by designing and delivering comprehensive learning experiences.
Highlights
Designed and implemented detailed lesson plans, aligning with curriculum standards to ensure clear learning progression and achieve educational objectives.
Delivered interactive and engaging lessons using diverse methods (discussions, group projects, multimedia), catering to varied learning preferences and maximizing student comprehension.
Assessed student performance through comprehensive evaluation methods (quizzes, tests, projects), providing constructive feedback that tracked progress and drove improvement.
Managed classroom dynamics to cultivate a positive, respectful, and orderly learning environment, promoting active participation and student engagement.
Kano Electricity Distribution Company (KEDCO)
|Billing and Data Collation Staff (NYSC)
Kano State, N/A, Nigeria
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Summary
Supported KEDCO's billing and data management team, ensuring operational efficiency and high data accuracy in the preparation, distribution, and analysis of customer billing data during National Youth Service.
Highlights
Designed and formatted clear, professional bill templates, ensuring compliance with company standards and effective communication of customer charges.
Managed efficient billing systems and printing operations, consistently generating accurate monthly customer bills on schedule and performing rigorous quality control.
Participated in field data collection and customer verification, ensuring precise recording of meter readings and account information, while supporting data template development for consistency.
Accurately entered, organized, and updated sensitive customer and billing data within company databases, upholding strict confidentiality and data security, and performing comprehensive quality assurance.
Winner's Medicine Store
|Sales Representative
N/A, N/A, Nigeria
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Summary
Drove sales of pharmaceutical products and built strong customer relationships through effective communication and deep product knowledge at Winner's Medicine Store.
Highlights
Generated new leads and expanded the client base within the local community, contributing to increased market reach for pharmaceutical products.
Leveraged in-depth product knowledge to conduct compelling sales presentations, effectively communicating features and benefits to inform purchasing decisions.
Cultivated strong, long-term customer relationships through exceptional service and skilled negotiation, enhancing client loyalty and consistently exceeding sales targets.
Supported inventory management by monitoring stock levels and optimizing product displays, ensuring availability of key medical supplies.
Education
University
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HND
Computer Science